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There are only so many mouths in Cumbria (about
500,000) and although over 16million visitor days also consume
a fair amount of produce, businesses and promotional groups
are looking outside Cumbria. Peter Gott, Andrew Sharp and
Les Salisbury all go down to London to Borough Market already.
The organic group and a few other producers visit markets
in Lancashire and Manchester. Recently LEADER+ has supported
two projects looking to take more Cumbrian produce beyond
the boundary.
Culinary Cumbria
This is a Made in Cumbria Ltd hosted project. They aim to
put local produce in front of a greater number of potential
customers by creating a mobile 'shop', publicising it and
using it to sell local produce at small events both in and
outside Cumbria. As a result local producers will have more
outlets without having to expend resources to attend what
might be considered as events too small to be economic for
the individual producer. This will create opportunities to:
- Access new markets for producers - new events, events
outside of Cumbria, new types of events such as sport events.
- Test market the suitability of these events for producers
to attend in their own right.
- This project will be able to highlight which products
would be most suitable.
- Provide a new market for food related craft items such
as recipe cards, tableware, chopping boards etc.
- Develop mail order and internet sales.
- Promote local and regional food.
This project will determine the viability of using a mobile
promotional unit, which type of events which are most successful
and the possibility of developing a bespoke show unit.
The Cumbrian Sausage
A pair of young entrepreneurs are creating a supply chain
between Cumbrian producers and various small outlets in London.
They are targeting small delicatessens and specialist shops
with a range of chilled, fresh and longer shelf life produce.
They make weekly runs up and down the motorway network to
ensure produce is delivered at optimum condition for the weekend
trade. They are always trying to expand their range and have
a website www.thecumbriansausage.co.uk.
Their next move will certainly be to start delivering elsewhere
- so watch this space.
Please click on the links below to view other
projects of the month:
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