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Tucked away in a corner of Appleby, down a narrow
alleyway, opposite the library, is a rare find indeed. Tastes
of Eden goes back to the old British traditions of the small
independent shop, sourcing food from local producers that
leaves behind the mass produced food of supermarkets with
its plastic packaging and added water bulk but instead provides
good high quality food that not only tastes better but also
supports local producers and keeps money in the Cumbrian economy.
With
a find such as this, the first thought is "ahh, but how
much is it going to cost me?" The shop itself is beautiful
and fantastically clean. When you combine this with the freshness
of the produce it creates an aura of high quality which traditionally
goes hand in hand with high cost. This is where the surprise
comes
prices are within pennies of supermarket shopping.
Cooked beef is priced at £1.10 per kg. A similar (but
not always so fresh and tasty) cut of beef at the supermarket
is around 99p per kg. Denise Hewitt, who owns the shop, says
"we get people coming in here who have looked in the
window and carried on because they thought it would be too
expensive. When they finally come in they are surprised at
the value for money they are getting. We also appeal to people
who live alone as we can sell smaller portions because not
all the food is pre-packaged. If people are prepared to add
just 50p or £1 to their weekly shop, they can buy food
that is fresher, tastier and more local than they may otherwise
find at the supermarket".
On offer at Tastes of Eden are everything that
you could possibly want for the perfect picnic lunch: freshly
made sandwiches, hot soup, salad boxes, fruit salads, drinks,
cakes and biscuits. The lunchtime trade is proving to be hugely
successful and Denise even delivers to Appleby businesses
who don't have the time to pop out.
Other
products on offer include cheeses from Thornby Moor (Thursby),
Jeremy's Soups (Appleby), Farrers coffee and tea (Kendal),
bacons and hams from Slacks (Penrith), freshly baked cakes,
biscuits from Lakeland Specialities (Keswick), Wildly Fruitful
Jams (Wigton), Hawkshead relishes, Claire's home made pickles
(Mealsgate) as well as locally produced beers (Tirrel, Coniston,
Jennings, Dent) and fruit cordials (Dent and Lancaster). Olives
with feta cheese or almonds help give the shop an overall
feel of the Mediterranean local shop that we all love to visit
when on holiday. We ought to visit them in our daily lives
too - fresh, healthy food should be a way of life rather than
a luxury. We need to use the resources that we have before
they leave to go elsewhere.
Tastes of Eden is open Monday to Saturday 9.30-5.30.
You can contact Denise Hewitt on 017683 51999.
Please click on the links below to view other
projects of the month:
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